DISHUP
Making cooking easier, without taking the cooking away.
Bringing more to the table
Starting with meal kits, the founders wanted to make cooking with natural ingredients simpler, more exciting and accessible to everyone.
But their ambition went beyond what was on the plate.
They wanted to bring people together. Not just around the table, but through the experience of cooking, creating and sharing something together.
Brand Identity
Packaging
Activation
Digital
The team at Polar has the ability to listen, understand, and buy into our ideas of what we wanted. They took that away and created something new and unexpected.
Finding the missing middle
The food market had made convenience easier to buy, but not necessarily made cooking easier to enjoy.
Traditional brands offered ingredients. Meal kit subscriptions offered instructions. Ready meals offered speed.
Yet between them sat an opportunity.
For people who wanted to cook, but without the expense, commitment or complexity often associated with making something great.
DishUp needed to offer an alternative. A brand that could make flavour, inspiration and confidence more accessible, while giving people the freedom to create something of their own.
Not another meal kit brand. A new way to approach everyday cooking.
Built around people. Not products.
We worked with DishUp to define a proposition around this opportunity: making cooking easier, without taking the cooking away.
Rather than building a brand around a single product category, we helped map a broader direct-to-consumer strategy, creating the foundations for an evolving food brand.
From meal kits to spice tubs and seasoning boxes, each product had a distinct role in removing barriers to cooking.
More flexibility. Less complexity. Greater freedom to experiment.
All connected by a shared ambition to make cooking more enjoyable, accessible and social.
A strategy that gave DishUp the freedom to evolve without losing sight of why it existed.
Full of flavour. Made for everyone.
We brought the strategy to life through a vibrant, expressive and distinctive brand identity.
Playful in personality. Premium in execution. Accessible by design.
From packaging to campaigns and activation, we created a brand world that challenged the conventions of traditional food brands, bringing colour, character and energy to everyday cooking.
Natural ingredients, bold flavours and a confident personality formed the foundations of a brand designed to stand out and connect.
One that celebrated the joy of making food, not just eating it.
A brand built to grow beyond its first product.
What began as a meal kit proposition has evolved into the foundations of a distinctive direct-to-consumer food brand.
A clear market opportunity. A connected product strategy. A recognisable identity designed to work across multiple categories and customer experiences.
Through an ongoing creative partnership, we’ve helped DishUp establish a platform for future growth, connecting strategy, product development, brand activation and digital.
From Shelf to Success
Today, DishUp is winning space and attention in a competitive category, both on supermarket shelves and through its online store. The brand doesn’t just look the part — it drives trial, inspires cooking, and converts casual shoppers into repeat customers.
From concept to launch, our partnership with DishUp proves how strategic branding and standout design translate directly into retail presence, D2C growth, and commercial traction.
Mike Dalton
Jenny Chamberlain
Jess Rickett
Matt Crew
